Week 1: Grand Theft Auto IV Reaches $500 Million In Sales
Grand Theft Auto IV outdoes anticipated sales figures by achieving the $500 million mark in sales in the first week since the release of the title. This increases the anticipation in the recent proposition Electronic Arts made to acquire Take-Two Interactive, Grand Theft Auto’s publisher. “The significance of the sales extends beyond buoying Take-Two, a company that has had its share of legal, financial and management struggles in the last few years. The company is the subject of a $2 billion hostile takeover effort by Electronic Arts, which is offering Take Two shareholders $25.74 a share for control of the company. If Take-Two can exceed sales expectations on Grand Theft Auto IV, it has the potential to drive up the share price and force Electronic Arts to raise its offer,” reports the New York Times . Who’s hands will be behind the wheel?