Discovery Channel to Launch Nature-Themed Games
Looks like the Discovery Channel’s recent interest in gaming has to do with a lot more than just programming: The company has announced that it will partner with Activision, Inc. to produce video games based on its most popular nature shows, reports Reuters. Addictive dynastic-rodent reality show Meerkat Manor is the first show slated to be immortalized in game, with other nature shows from Discovery’s Animal Planet channel to follow. “We are really trying to get away from being a cable company and into being a content company,” explained Discovery Chief Executive David Zaslav. The Discovery games series will be aimed at the ever-expanding casual gaming demographic. The prospect of these glossy nature-themed games should thrill Serious Games Initiative co-founder Ben Sawyer, who recently railed against the glut of “crappy” video games for kids in a talk at the Montreal International Game Summit.
Image of Meerkat Manor courtesy of the Discovery Channel.