Video Games are the Next Big Thing for MTV
“For us, gaming is a revenue producer,” explains Mika Salmi the president of global digital media for parent MTV Networks (MTVN) in an interview about video games published in the Hollywood Reporter. “Five years ago, TV was driving everything at MTVN. But, over the last few years, we’ve broadened out and games have become a big part of our business, one that now stands on its own and isn’t necessarily about attracting consumers to our TV shows. For us, games are absolutely a revenue producer and aren’t just a marketing vehicle.”