Media Moguls Behind The Game
Top moguls of the media are recognizing the value of involvement in the gaming industry, and are actively taking part in shaping the future of games. A report by biz.gamedaily.com confirms “Rupert Murdoch and Fox own IGN/InterActiveCorp, Viacom/MTV is making a big push in gaming, and now media executive Barry Diller is looking to leave his mark on the gaming world by acquiring GarageGames and creating a new gaming website called InstantAction.com.” The Wall Street Journal also attests “In a further sign of the growing importance of the gaming industry on a global business scale, Diller, who has headed up Fox and Paramount and is now the Chairman of Expedia and the Chairman and Chief Executive Officer of IAC (the parent company of businesses such as Home Shopping Network, Ticketmaster, Match.com, LendingTree, among others), is getting involved in InstantAction.com.” How will media moguls affect the way games are developed and delivered?
Photo of Barry Diller.